Research On CCTV's "Reader" Program From The Perspective Of Communication Rituals

Television culture programs is carrying cultural factors,reflect the cultural v alue of the TV program,it is to spread scientific and cultural knowledge as the main content,to improve the public aesthetic taste and ideological level as the main purpose of this type of program education because of its unique aesthetic f unction and brandab entertainment,thought of humanism and have diverse charac teristics the majority of the audience.In the modern period of rapid transformati on,profound changes in people facing the social economic structure,culture and values,resulting in cultural and emotional identity and sense of belonging is ex tremely strong.CCTV "the reader" as a type of various forms of TV culture pro gram,with its characteristics of high cultural emotion and ritualized communicati on,strengthen personal stories and cultural connotation,meet contemporary peopl e emotional resonance and the classical culture of the psychological needs of cla ssical culture and traditional culture effectively spread inheritance and played a v ery good guide and in Contemporary Role model.This paper from the theory of the famous American scholar James W.Carey's ritual of communication,from t he perspective of CCTV,"the reader" ritual communication and show the value t o the new trend of contemporary ritual view,reflect the identity of cultural spirit,cultural analysis of TV ritual communication localization transformation law.In order for the same type of cultural and emotional programs better innovation,de velopment and operation of the broadcast to bring new inspiration.This paper first analyzes the rationality of "the reader" program to examine the ritual view of communication theory,the theory of the origin of the concept of the ritual view of communication the essential characteristics of core innovati on,carding,and basic situation elaborated "the reader" program from a macro pe rspective,rationality and from two aspects of language and words and on the un derstanding of human behavior analysis of the theoretical examination of the pro gram.The second part from the perspective of the analysis of traditional ceremony staged reading ritual features,characteristics of standardization and demonstration of the ceremony include reading aloud,based on the analysis of the traditional reading ceremony on the characterization stage for the further research of the su bject do a strong foundation.The analysis of the main object of theoretical perspective in the ritual view of part of the station third,from "the reader" shows the ceremony,including th e construction of the ceremony,ceremony ceremony space theme selection,langu age expression and the stage of the four aspects of interaction ritual expression of the program structure of the ceremony.Then through the comparative analysis of "the reader" program of ritual communication innovation,highlighting the sh ow's unique ritual propagation characteristics.The fourth part draws the "unique ritual communication value of the reader"program is through the foregoing analysis,the popularity of reading habits,con densed audience collective memory diffusion of classical culture identity,interpers onal relationship and emotional resonance and share copy and conquer the typica 1 leading value.In order to provide reference for the development and Reflection on the basis of the same type of culture after the emotional program.At the end of the part,the author summarizes the main content of the thesi s is on the basis of combing the analysis of the research of the same type of c ultural programs put forward a new theory of hope.In this paper,the ritual view of communication theory,cultural and emotion al programs of the present in "the reader" as the representative of the research,and from multi disciplinary perspective in-depth analysis of "the reader”shows t he "ceremony" composition,expression,characteristics and significance of innovat ive ritual communication,reflection and expectation and on the basis of the prog ram and the same type of program development in the future.