Research On The Ritual Interaction And Cultural Production Of The Neutral Dressing Communit

With the popularization and application of Internet technology,social media has become more and more embedded in our daily lives."Clothing and matching" has also caught the free ride of social media,resulting in a series of wearable bloggers and wearables.Class video.Under the joint construction of capital,media,clothing bloggers and consumers,a carnival of visual consumption has been created.This article takes the wear-and-match virtual community as the starting point,and studies the group interaction and identity recognition in the wear-and-match virtual community.From the perspective of the group,based on the theory of interactive rituals and social identity theory,it explores the interactive behaviors of the group context around modern self,identity,and gender identity.From the perspectives of communication and sociology,it discusses the communication characteristics of the neutral wind wear virtual community,taking the typical Xiaohongshu community as an example.Xiaohongshu Community is a daily sharing platform,covering all aspects of users’ consumption experience and daily life style.Therefore,this article takes the "Xiaohongshu Community" as a case,adopts the research methods of online ethnography,and conducts research on the group interaction and identity issues of virtual community members through participatory observation and in-depth interviews,trying to comprehensively and deeply in the dynamic process.Grasp the audience,emphasize the attention to people,explore how individuals interact and form identity in the virtual community,and analyze the specific group culture formed in the process of formation of this interaction and identity construction.It mainly explores the group interaction and identity recognition in the virtual community from the dynamic interaction process.From the overview of the development of Xiaohongshu to the community characteristics of Xiaohongshu,it is explored from the outside to the inside,combined with the interactive rituals and identity related theories in communication and sociology,to explore the group of neutral individual members from the perspective of interactive rituals The construction of identity in the process of interaction and group behavior.In-depth understanding of the identity construction in the interaction process from the perspective of individuals and groups,discover the group culture formed in the process of identity identification,explore the formation mechanism and performance of the audience’s cultural psychological identity in the process of identity identification,and identify neutral groups The interaction and influence of culture and mainstream culture reflect on the cultural identity of specific groups in specific virtual communities.