The Influence Of Traditional Media Intervening Microblogging On Chinese Public Opinion

This paper begins from the reveal of the social and media environment when People’s Daily getting into the weibo field. Then, summarizes the characteristics and problems of the two public opinion field of today’s China:the mainstream media opinion field and public opinion field. On this basis, the author takes the performance of the People’s Daily microblog during NPC&CPPCC as example, discusses the way and the effect the mainstream media works in public opinion in microblog field. And finally summarizes the influence and the impact of the traditional media enter into the public opinion field.