Research On The Advantages Of Social Media In The Perspective Of Communication Process

Relying on the advancement of Internet technology,social media has developed rapidly to meet the needs of people's information exchange.In recent years,social media has developed rapidly and has gradually become the main channel for people to obtain news information.What are the advantages of social media in the current media communication? What is the reason for the traditional media to gradually diminish in the new communication environment? In addition to the profound social and human reasons,this paper attempts to analyze the case news events in the perspective of the basic communication process to study the advantages of social media in all aspects of communication.This paper selects the representative case of the “Jiangge Case” on the social media to analyze the social media's advantages through the case data.At the same time,it also serves as a foothold for explaining the advantages of social media compared to traditional media,such as more elements,wider audience,richer information,more convenient media,and more timely feedback.The starting point for the needs of social interaction,the promotion of the formation of the public sphere,the wider coverage of the population,the impact of the expansion of opinion leaders,and the rapid formation of online public opinion.Rethinking social media,while exerting its advantages of public opinion supervision and integration of social resources,there are also drawbacks that rumors spread faster,media audiences are easily guided and exploited to lead to group polarization.It is necessary for all parties to strengthen their ability to check and control,and relevant departments will increase public opinion guidance and seek advantages and avoid disadvantages.Looking forward to the changes in the social communication pattern under the impact of social media and the more intelligent development direction of the future of social media.From the perspective of social development and media evolution,it analyzes people's demand for social and social media,the development of the Internet,the driving of media technology,and the emergence of social media.These not only meet people's demand for information,but also meet the needs of people for social interaction through information.