The Media Reported The Fusion Transformation Under The Background Of Media Events

In the current media integration background, how to change the print large events, become a hot topic in the media industry at present. With all the media era, the rapid development of network technology, the rapid popularization micro-blog, We Chat and other new media, traditional media encountered hitherto unknown challenge. As the most influential sports newspaper "Titan", on the radio, television, networks and the rapid development of new media under the impact of the beginning, starting from their own innovation and transformation of a series of the downturn in the domestic paper, even collapse in standing. In the study reported changes in print, "Titan" provides a good change sample to us.As the world’s first football sports, has a very large audience worldwide. And as the top football tournament, each world cup will attract millions of spectators and hundreds of millions of viewers. Since entering the new century, the previous World Cup coverage, "Sports Weekly" as the most influential sports newspaper, take timely and active reported attitude, full coverage of this event, and achieved good market response.This study from the perspective of case analysis, through combing the "Titan" 2002-2014 years successive change course of World Cup coverage, outline the change trajectory print large events reported, evaluate the effect of the change, and insufficient sum up its experience, and provide valuable advice and suggestions for the planning and communication in the future print for the large event report.