Viewing The Development Of Sports Newspapers From 'Titan Sports'

This article named Viewing the Development of Sports Newspapers from 'Titan Sports', makes a deep analysis on the successful experience of its becoming the top weekly, and theoretically demonstrates the 'titan sports phenomenon' under the circumstance of the development of sports newspapers, on the base of which summarizes its specialized mode and discusses the possibility of transplanting to other sports newspapers. It also studies the general development of sports newspapers through this successful media case, and especially experiences and studies the change of media environment, which acts as a direction and example to the development of sports newspapersThe first part of the essay mainly deals with the background and purpose of choosing this topic, introduces the status in quo, circumstances and prospect of sports newspapers, as well as the aim this research wants to achieve. Secondly, thisessay analyses the secrets lying at the back of Titan Sports by looking back to its development and introducing its present status, analyzing the inner and outer conditions of its success, and summarizing its style and features. Thirdly, in the face of the change of media environment, Titan Sports has carried out a series of experiments and explorations ranging from cross-media solid union to multi-dimensional advancing gradually in due order. Titan Sports is covering more and more fields. It not only exploits its specialized sports items, expands to the reports of some sports items which are not specially emphasized, but also sets footin other fields irrelevant to sports. From Titan Sports to the fields outside sports, step by step, it got the resources accumulated previously in its newly explored field. Only with corresponding resources, can Titan Sports consider new fields beyond sports. In the fierce marketing competition, it made some positive exploration over the profitable mode of sports newspapers, changed the original profitable mode depending on pure publicity and advertisement and improved the profit increasing point through multi-dimension. The final part is about the directive and referential function Titan Sports has on developing sports newspapers. What comes first is to choose proper market orientation of readers. After that, comes the development trend of cross-media solid cultural development. Finally, goes the future trend of sports media groups. In the condition of the expanding market, this essay offers some previewing suggestions and consideration for the way and the mode of developing sports newspapers.