The Study On The Reports Of Li Na Media Image In "Titan Sports"

From taking part firstly in the international women’s tennis at the beginning of1999to the win in the French Open in2011, Li Na opened a new history for Chinese tennis, by being the first one jumped from the national sports system and becoming a world class athlete tennis player. Personality is the sign of Li Na, which makes her not only receive the award but also suffer from blame.In modern time, sport news has been a social indicator which leads public opinion. This paper focuses on the construction of Li Na’s media image under the background of globalization, takes a representative domestic professional sports newspaper "Titan Sports" as a research text, using methods of documents, text analysis, and mathematical statistics, demonstrates the Titan Sports successfully constructs Li Na’s image by utterance construction. At the same time, by comparing the Li Na occupation career reported in different periods, this paper also analyzes the report content features, background and reasons for changes, and give a suggestion on the construction of athlete’s media image.The research shows that Titan Sports mostly remains objective in reporting on Li Na, while a positive orientation still occurs in the reports. From Li Na’s comeback until2013, Titan Sports pays more and more attention to Li Na significantly. In a large amount of text reports, Li Na is portrayed as heroines on and off the court, with her candid personality and her dominating style. The topic about her injuries in the report focuses on the character description, highlighting Li Na’s identity of female independence, while other topics focus on Li Na outside the games, presenting the vivid image of her as a human being. The news always is rich in content and has a national mainstream consciousness color. Titan Sports keeps avoidance on some negative news, maintains the desalination and attitude as far as possible, and argues for Li Na on controversial topics. There is obvious positive tendency in Titan Sports reports. In general, Li Na’s image created by the reports of Titan Sports is a modern international sports star, which transfers positive energy. With the gradual development of competitive sports, there will be more athletes to become the hero on the field, driving the national and even the country’s enthusiasm for the sport, becoming the new business card of China sports. How can we truly convey a objective, real, comprehensive image of athlete to the audience, how to promote athlete’s image and make it play its due role? The media also need more consideration.