The Survival Plight And Countermeasures Of "Titan Sports" Media Convergence Age.

The emergence of new media and rapid development caused a great impact on traditional media, electronic media, especially the serious squeezed the survival space of the paper, through the medium of fusion sharing news resources and human resources, enhance the brand awareness and influence, the educational circles and industry has become a consensus about the transformation of the traditional media. Based on Titan sports as the research object, through the theoretical research, literature research and case analysis method, this paper discusses how to in traditional print media integration under the background of how to get rid of the predicament, and discusses countermeasures of the development of traditional print media including sports print.The main content of each chapter in this paper are arranged as following:Chapter one introduction: introduce the research background, from two aspects of theory and practice in this paper, the research significance, the domestic and foreign scholars in the field of media convergence, summarized the research results, summarizes the main research methods used in this article.The second chapter, the development history of sports weekly and survival predicament, to sports weekly facing survival plight and root cause analysis.The of the third chapter would introduces the concept and characters of the media convergence, and explains the main characteristic of media/public access to information fusion era.The fourth chapter, media convergence times at home and abroad generally traditional media survival situation investigation, first of all to print media, radio and television introduces the three traditional media’s survival situation, then analysis and electronic media for printing media, respectively and the impact of new media to traditional media.The fifth chapter, based on the analysis of the above from the content integration, network integration and mobile terminal merge three aspects as sports weekly breakthrough innovation in the era of media convergence.The sixth chapter will show the main research results in this paper.