Research On The Strategic Trans Formation Of Sports Paper In Our Country In The Present

There is coming the age of large interconnection, which makes our traditional media go into survival crisis.With the advantage of technology and resource. New media have constantly compressed the survival space of the traditional paper media.As a professional sports newspaper after market segmentation, they rely on the development of competitive sports,and what’s more,the vicious competition between the paper media have made a large number of sports newspapers declared closed,Only several professional sports newspapers be there.For the changing world and high level of customization,they have to make transformation and development to self-help. Sports newspaper is be in a state of flux. The age of big data has too much information which make sports newspapers lead to the phenomenon of competition similarity; At the same time.New media change the reading way which make sports newspapers have loss audience. But Titan sports under the changing pattern of strategic transformation, they have a series of reforms. They rely on the way of “content is king”, and make audience as a big point. They set up the media industry chain construction.Use of brand to develop sports industry,through the internet platform and the print paper to get a successful transformation development. Step by step, it becomes strong seniority and big influence media group. Many voices call for media convergence, Newspapers should keep a clear mind during this complicated media environment. They cannot converge to new media blindly. They should keep depth and breadth of content. Meanwhile, using best quality to adapt to demassification.