An Analysis Of The Communication Of Forced Army Reports

Since the 18 th National Congress of the Communist Party of China,China's army has marched on a new stage in its military development and the “national defense and military reform” has entered a new phase,opening up a new phase.The analysis and research on the coverage of the Strengthen Military will help the Strengthen Military development,and also can help the media promote its coverage.By analyzing the existing news media in our country,as an authoritative and influential representative of the military media,this paper believes that the PLA Daily can be used as a sample of the research.Firstly,this paper sampled and count the coverage of the Strengthen Military from 2012 to 2017.Secondly,with the help of communication theory,summarized the characteristics on the dissemination of content and forms of communication about the coverage of the Strengthen Military in the PLA Daily.Finally,the paper analyze the report framework of the coverage of the Strengthen Military and how the framework formed.Research shows that because of the character of the party newspaper and the status of the media,the coverage of the Strengthen Military has obvious political features and embodies the characteristics of “political and overall situation”.This paper also found that the formation of the he coverage of the Strengthen Military framework has been influenced by a number of theories such as "propagative bias","use and satisfaction," and "stereotype." Based on the characteristics and causes of the reporting framework such as the content and form of the strong army report,the paper proposes corresponding countermeasures for improvement and provides a reference for future strong military reports.It is hoped that the media will continue to play an active role in strengthening the army's military career.