Research On The Army Day Reports Of Jiangxi Daily (2007-2017)

The Communist Party of China launched and led the Nanchang Uprising on August 1st,1927.It showed a willing heart that Chinese Communists' no fear of violence and determination to persist in the revolution by armed struggle.It was an important event in the history of the Party and the Army,a historical monument,and the beginning of the history of the Party's independent leadership of the Chinese revolution and the launching of the armed struggle.It marked the birth of the People's Army.The study on the news report of the Nanchang uprising(The Army Day of the Chinese people's Liberation Army)is an important part of the study of the history of journalism and communication in China,helping to carry forward the “Bayi spirit” which holds red genes and significance.As the organ of the Jiangxi Provincial Committee of the Communist Party of China,Jiangxi Daily reported this local and historic event,not only inheriting the revolutionary history but also accumulating a wealth of history news material.By studying the coverage of eleven years,the author can directly display the changing rules of the major festival reports including the Army Day,reflect the changes brought by the leap of time to the party news reports in Jiangxi province,and provide useful experience for planning and writing of commemorative reports.This paper mainly uses the literature research method and the content analysis method,taking all the reports about the Army Day from 2007 to 2017 as the research object,then analyzed of the number,layout,issues,perspectives,genres,editorials and columns of the reports.The author found that the Army Day reports reflected the orientation of party newspaper everywhere,kept close eyes on hot spots,and used the fusion way of newspaper and network to create the attraction in the reports.In the end,the author analyzed the reasons why reports presented such characteristics from politics,technology and media,and provided constructive advises about improving the Army Day reports later,and how provincial party newspapers report commemorative event better.