Research On The Behavior Of Mergers And Acquisitions On The Ecological Chain In The Media Industry

In recent years,mergers and acquisitions in the media industry have also gradually increased,and unlike other industries,many mergers and acquisitions in the media industry are committed to creating an ecological chain based on the media.In order to deal with the replacement of traditional business by new things in the industry,the traditional media companies will merge and restructure the new media companies.This is an effective means.Through mergers and acquisitions,media companies are expected to create a comprehensive large-scale diversified group,which will help improve the efficiency of capital use and increase the concentration rate of capital in the industry.The scale of operations will expand rapidly and the ecological chain structure of the media industry will be improved.As a result,the development direction of powerful large-scale enterprises in the media industry will be a comprehensive group that can control various media,subdivide its products into multiple levels,and markets across multiple regions.This article describes the company's business profile and related background from B-ray's company profile and its ecological chain M&A strategy.It mainly introduces the production and operation of B-ray's communication,and analyzes its use in the process of ecological chain mergers and acquisitions.Strategy and configuration.The company's brief introduction and its ecological chain M&A strategy introduced the company's business profile and related background.It mainly introduced the company's production and operation,and analyzed its strategy in the process of ecological chain mergers and acquisitions.Configuration situation.Through the analysis of the motives of M&A,as well as the analysis of the causes of mergers and acquisitions in China's media industry,this paper analyzes the motivations of Berry's spread of ecological chain mergers and acquisitions.This paper uses the event research method to calculate the daily excess return rate and cumulative excess return rate to analyze the short-term performance of B-ray's M&A.This article selects B-ray to disseminate the financial indicators from 2007 to 2016,and analyzes the performance of the case's ecological chain mergers and acquisitions,and evaluates the economic consequences and performance of the merger and acquisition of B-ray Communications.Focused on the impact of mergers and acquisitions on the financial performance of case companies,focusing on profitability,cash creation ability,value creation ability,risk control ability,and growth ability,the company focused its analysis on the financial performance of B-ray Media;The overall performance and resources after the merger have also been elaborated.Through research,this paper finds that B-ray's dissemination of ecological chain mergers and acquisitions strategy has not been recognized by the market and financial performance is not good.Buri spread the issue of M&A risk control,and the integration of resources after M&A is unreasonable.Based on the foregoing case analysis,we conclude the process and draw conclusions.Based on this,it put forward relevant inspirations for the reference and reference of other similar companies.Publishing and media companies should speed up the transformation of new media and accelerate mergers and acquisitions.Enterprises that implement ecological chain strategies should pay attention to the risks of merger selection,focus on post-merger integration,and exert synergies.Only in this way can we achieve continuous success in the process of transformation and mergers and acquisitions.