Research On The Value Management Of Network Information Ecological Chain

Network information ecological chain is the most important relationship form in the network ecosystem. At present, China has formed a variety of network information ecological chain in the network information ecosystem. Some network information ecological chain is operating normally, and showing good development momentum. However, the network information ecological chain also has many problems, such as running sluggish, value creation low and so on. To solve these problems, we need to improve the network information ecological chain theory, management methods and optimization measures for adoption. However, there is not perfect network information ecological chain management theory and methodology, nor seriously experiences and lessons of development at home and abroad. Therefore, it is necessary to study for the management theory and method of network information ecological chain development。Value Management is a value-based management method. The value is inherent in richness and complexity. It can be understanded, observed and controlled according to respective positions or angles and then build value management theory on the basis of different values. Network information ecological chain is an artificial system. It can determine the appropriate management objectives and management practices according to the characteristics of network information ecological chain. Network information ecological chain will develop in the right direction at the use of scientific management.Based on study of network information ecosystem, network information ecological chain and value management at home and abroad, this article build the concept system of network information ecological chain value, and research the value creation, valuation and value distribution of the network information ecological chain management centered on it. The main content of the article are as follows:Chapter I introduced the research background and significance, research status, research objectives, research content and innovation, research methods and technology roadmap of the papers.Chapter 2 discussed the theoretical basis of the network information ecological chain value management. Network information ecological chain value management theory is built on a series of theory. This chapter focuses on the theoretical basis of the network information ecological chain value management, including the network information ecological chain theory, the network information ecological chain value theory and the network information ecological chain value management theory.Chapter 3 explored the network information ecological chain value creation. Network information ecological chain value creation is the key of the network information ecological chain value management. This chapter discussed the concept and the basic approach of network information ecological chain value creation, and analyzed the basic conditions, influencing factors and the main form of node value creation and the entire chain value creation. It also analyzed different types of node value creation and the typical network information ecological chain value creation.Chapter 4 explored the network information ecological chain valuation. The network information ecological chain valuation analyzed and assessed the value creation of nodes and the entire chain. This chapter first analyzed the content, role, principles and main meaning of network information ecological chain valuation. It then established the valuation index system of the network information ecological chain node value and the entire chain, and finally discussed the network information value ecological chain valuation model.Chapter 5 investigated the value distribution of the network information ecological chain. The value distribution of the network information ecological chain is very important to the value management. It related to the continued development of the network information ecological chain. This chapter first discussed the meaning and goal of the network information ecological chain value distribution. It also discussed the method of the network information ecological chain value distribution. On this basis it explored the principles, influencing factors and distribution models of the network information ecological chain.Chapter 6 summarized the main contents of this article, and the content that needs to be further researched.