Research On Deconstruction And Operation Mechanism Of Micro-blog Information Ecological Chain

Twenty-first Centuries is a fast-growing century of innovation and science andtechnology, the network is one of the most popular focuses of this era. With thedevelopment of network technology, using network information resources is more andmore popular. Network with characteristics of openness, convenience and lowoperating cost, is gradually replacing the traditional media to transmit information tothe society。 Meanwhile，Micro-blog emerges as the times require, micro-blogcharacteristics compared with other social platform is more popular and widely usedin social groups. However, In the network information platform, Because people of allkinds of information resource development, management and use of improper.A largeamount of information, the information monopoly, information pollution and disorderproblems emerge in an endless stream. The information in the transmission process ofthe platform shows the mass problem and malicious competition has been plagued byInternet users, also led to the deterioration of network information environment. In theeighteenth National People’s Congress formally put forward the construction ofecological civilization as a goal of future development of China’s network, Thecontent of the meeting that China should further study on the ecological researchbased on the existing information resources management, This is a necessary part ofChina has become the world power. This viewpoint was proposed, Ecologicalinformation" became the key words of the network information resourcesdevelopment and utilization, also found a new breakthrough of information resources.The amount of registered users of micro-blog until now is nearly600million, asthe maximum users of social networking platforms after Twitter, Such a huge amountof users have to arouse our attention to the information problems related tomicro-blog. Micro-blog real-time information, convenient, efficient, is the mostattractive point for users. In the field of scientific research, the scholars are activelyexploring the road of ecological information for micro-blog. Mention of micro-bloginformation using will think of the information transmission path of micro-blog, it isthe research topic “operation of micro-blog information ecological chain”. This paperwill take information itself as a starting point. By using some research methodsin-depth analysis of micro-blog information resources structural mode and operation mechanism of micro-blog information in the chain of information ecological chain,The micro-blog information will play a greater effectiveness.Based on the above point of view, This paper from the interdisciplinaryperspective, Comprehensive using the theory and method of multi discipline such asthe theory ecology, the theory of Information ecology, information systems,Information filtering etc to research on the basic theory, content, operation mechanismand the structural mode.First of all, to introduce the basic characteristics, the connotation of micro-blog,and then gradually introduce the concept of information ecology chain.Second, In order to ensure the rapid dissemination of information and efficientuse of micro-blog, Supported by information technology, to research on the concept ofInformation ecology chain, Impact factor and Structure.Third, to deconstruction the model of micro-blog information ecologicalstructure chain.Fourth, Study on the operating mechanism by using the model of informationecological chain of micro-blog. Through the research of the core content of the paper,the basic problem of information ecology chain of micro-blog is clear.Fifth， to guarantee the safety and stability of the information ecology chain, thepaper expounds the micro-blog information ecological chain security strategy.In a conclusion, Study on construction of micro-blog information ecologicalchain and the operating mechanism is through theoretical research to fundamentallysolve the problems in the circulation of information, for micro-blog information canplay a greater role in service. In the meanwhile, provides a path of sustainabledevelopment for the economic value of network information.