The Study Of Ecological Harmony Strategy For Chinese TV Content Industry Based On The Ecological Laws

With the rapid development of information technology and digital technology, television content industry has separated from Chinese traditional monopoly television industry, which gradually forms independent shape and shows a strong vitality. The ecological harmony issues should not be overlooked for Chinese TV content industry development as important strategic issues. Based on the ecological laws, the research on ecological harmony strategy for Chinese TV content industry intends to promote this new industry's growth and development in China.Television content industry ecosystem which is a complex structure is composed of internal industry and between the industry and other industries, the external environment by material cycle, energy flow. In this paper, it is divided into the internal ecology and external ecology. In internal ecology, industry ecological chain is similar to the food chain with circulation and mobility. The value-added of content is the minimum of industry's development. Firstly, the law of food chain and the law of minimum are selected to inspect internal ecological situation of Chinese TV content industry, which contain imperfect industry ecological chain link, content weak competition, single mode of industry value chain earnings and the lower value of industry derivatives. Then, the paper suggests some internal ecological harmony strategies like making industry ecological chain through and expanding industry value chain. Secondly, in external ecology of television content industry, it shows fusion relations between the industry and other industries, and resources interaction relations between the industry and external environment, so external factor's appropriate changes are needed. Then, the law of moderation is selected to inspect external ecological situation of Chinese TV content industry, which exist unreasonable arrangements of external factors like policy norms or technical standards. External ecological harmony strategies such as improving the policy norms, consolidation of technical support, in addition to internal ecological harmony strategy, will promote Chinese TV content industry to achieve a stable and harmonious ecological environment.