Model Construction Of Mobile Business Network Information Ecological Chain

The rapid development of mobile Internet has brought new opportunities for the traditional business.Mobile business network model with its own unique characteristics,namely,mobility,individuality,timeliness and portability,has become the first choice for consumers engaging in business activities.In the era of information technology,the growth of the economy is not only reflected in the profits increase,but also the pursuit of information value-added.People's eager to maximize the fruition of information resources of business network brings about over-exploitation,resulting in information expansion,monopoly and pollution,which breaks the balance of the information ecology.“Ecological consciousness”,which is brought forward on the eighteenth National People's Congress,has become the breakthrough of the solution to the information problems.Starting from the concept and structure,this paper outlines the framework of the mobile business network information ecological chain,analyzes the commonness and characteristics of mobile business network ecological chain and distinguishes three different types according to the participants in mobile commerce.After analyzing the elements,the paper points out the interactions between each factor as well as the connection modes of nodes.Finally,the model of mobile business network ecological chain has been made.On this basis,we chose Kongfz online bookstore as the object of empirical study,built its network information ecosystem chain and studied its components.Meanwhile,for the development characteristics of Kongfz online bookstore,combined the contents of mobile business network information ecology theory system,this paper optimizes the network information environment of Kongfz online bookstore to ensure the efficiency of information transfer,so that consumers in Kongfz online bookstore can make deals more conveniently.The study of Mobile business network,to a certain extent,has protected its environment of inner system,improved the efficiency of information exchange through the chain,promoted the information sharing and collaboration between mobile websites and provided a more dimensional research field.