Research On Marketing Strategy Of Xiaomi Company From The Perspective Of Ecological Chain

As an Internet company,the Internet eco-chain is advocated and advocated by Xiaomi Company,the so-called ecological chain refers to the integration of the value chain under the vertical integration of cross-industry with Internet technology as the core,breaking the industrial boundary,realizing cross-border innovation,thus reconstructing the production relationship,greatly releasing the user value and economic value,forming a "platform and content and terminal s and application" of the complete open closed-loop ecosystem.Starting from the marketing perspective of ecological chain,this paper selects Beijing Xiaomi Technology Co.,Ltd.to study the marketing strategy under the perspective of ecological chain.This paper uses 4p analysis method,through the "product,price,channel,promotion" marketing strategy,combing Xiaomi's existing product positioning,price strategy,Xiaomi's sales channels,Xiaomi's sales means,to explore its existing situation in the ecological chain layout.Through the analysis of Xiaomi's current marketing model and marketing strategy from different angles,it is suggested that Xiaomi adjust and transform the company's overall marketing model and marketing strategy from the four aspects of capital guarantee,organization guarantee,talent guarantee and cultural guarantee,and adapt to the marketing development under the ecological chain model.To stabilize their own ecological chain balance and development,to start from the external environment and internal development of small rice company,to eliminate the physical marketing defects,online marketing advantages and offline marketing complement each other,establish a sound,enough to counter the integrity of other manufacturers of the marketing system,while in the internal surrounding corporate culture,to build core competitiveness,establish a sound internal security,improve their own marketing system.