| With the continuous development of the mobile phone industry and the development of modern management ideas,project management has gone through the whole product life-cycle of mobile phone.The research of project management theory can bring benifits such as:reduce cost,control schedule,guarantee quality and avoid risk.Project management based on product lifecycle is a strategic business approach that enables products to be marketed better and maximize the value of the product.Enterprises should make full use of the product life-cycle theory,the implementation of cooperative investment strategy and product development strategy,product sales strategy,and the corresponding personnel and organizational strategy,to ensure the sustainable growth of the enterprise benefit,so as to enhance the enterprise and team management level,enhance core competitiveness.Based on reviewing the research on product life-cycle theory,project management theory and new product development management theory,the paper sets up a general model of project mamagement based on product life-cycle in mobile phone industry,including:defined product life-cycle stages of mobile,created new product development folow chart and WBS work breakdown structure,elaborated the work contents of each stage and the input and output of each milestones,and try to find mobile phone product iteration method.From Mobiwire's transformation comparison between before achieve project management based on product lifecycle and after,react the practical significance for solving the problem in new mobile phone product development process.The implementation of the project management based on product lifecycle,can make the enterprise to reduce product cost,shorten the time to market,improve product quality,extend product life cycle,promote technological innovation and increase the added value of the products,so as to meet the increasing needs of customers,to remain the competitiveness of enterprises. |
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