Design And Implementation Of Commercial Real Estate CRM System

CRM (Customer Relationship Management) is the combination of enterprise management and computer techniques, and is very important to make enterprise get competitive edge. As well as other many enterprise applications, CRM systems are tended to be developed under this kind of advanced pattern rather than traditional C/S pattern. J2EE (Java 2 Platform, Enterprise Edition) is a kind of software development platform designed by SUN Microsystems Inc. for advanced enterprise CRM systems. Standard application development architectures and employment environment are defined in J2EE, equipped with which the developers need only concern with the business logics, and leave all the potential system services to containers of J2EE.Based on the above technology, this paper studies the CRM systems based on J2EE. This paper describes the basic theory knowledge and the development of CRM system. Consult the function modules of the mainstream CRM system, this paper analyzes the customer requirements, studies the executable method of the CRM system, finishes the material design and the program of this CRM system.At the first part of this paper, the author introduces the basic knowledge of CRM, including the definition of CRM, the meaning and management thought of CRM, key functional modules of CRM and the styles of CRM. In addition, this part describes the J2EE technology for CRM system and the advantages of three-tier structure. At the last part of this paper, the author presents the design and realization of the CRM system. The major content including the technology structure of CRM system, the material design scheme of CRM system and the realization detail of the CRM system.