| Real estate industry is a comprehensive industry which involves afinance, stock market,taxation, etc.as a pillar industry of the national economy, it has a rapid development in recentyears. Real estate market is maturing. Construction, sale, lease and management of real estatehave formed a complete industrial chain. Housing,as a rigid need of many people, more andmore attention is paid on it of the whole society.Regulation of real estate affects the real estate market through the regulation of financialpolicies and administrative intervention, in order to protect the basic housing needs ofordinary citizens. The real estate news plays an irreplaceable role In the real estate controlpolicies implementing. The effect of current real estate regulatory is not so good, oneimportant reason is the strategies and mechanisms of real estate news is not so perfect.In order to study the reported value and judgments choice by media between the businessand policy game better, I will combine with the regulatory policies of the country in recentyears, and study the regulation of real estate media news reports on the relationship betweenreal estate and real estate news regulation,based on21st Century Economic Report.Through content analysis of21st Century Business Herald between June1,2008toFebruary28,2013, relating to the real estate news sampling, and based on journalisticprofessionalism, media constructivism, mimicry environment, agenda setting for each itemencoded, the final analysis of the data obtained to quantify.This study aims to explore the media on the occasion of the current trend of real estateregulation is related to how to report the news, whether with real estate regulation to createatmosphere of public opinion, and they analyze the problems. Journalistic professionalismpropose solutions based on the views of their problem. To promote the development of realestate news, and ultimately promote the healthy development of the real estate market. |
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