Research On The Influencing Factors And Mechanism Of College Students' Social Entrepreneurial Willingness

In recent years,while our economy has developed rapidly,the problems it faces in various fields such as environmental protection,health care,and food safety have also become increasingly prominent,and the task of social governance has become increasingly difficult.With the deepening of entrepreneurial practice in our country,social entrepreneurship provides new ideas for solving social problems as a new type of entrepreneurship,and college student social entrepreneurship teams gradually appear in the public eyes.Practice has proved that for college students full of social mission and the feelings of nation and country,social entrepreneurship is a worthwhile undertaking.However,compared with other countries,the social entrepreneurship in our country starts late and the practice is relatively insufficient.Most college students lack enough cognition of social entrepreneurship and lack of entrepreneurial motivation,which to some extent hinders the pace of their participation in the process of building a happier society.Consequently,it is very important to study the production mechanism of the college students' social entrepreneurial willingness to improve their social entrepreneurial cognition and stimulate social entrepreneurship behavior.Under the guidance of Demand theory and Social Cognition theory,this study explores and summarizes the psychological process of the formation of college students' social entrepreneurial willingness,and then explores the influencing elements of college students' social entrepreneurial willingness from three perspectives: individual,college and social environment.The influencing factors at the individual level include entrepreneurial traits,empathy,entrepreneurial selfefficacy,and entrepreneurial attitude,meanwhile,the university entrepreneurial support factors mainly focus on the development of social entrepreneurship education and the creation of entrepreneurial atmosphere in colleges and universities.This study also pays attention to the regulatory role of social environmental factors on personal factors and university entrepreneurial support factors on social entrepreneurial willingness,proposes 10 research hypotheses and constructs corresponding theoretical research models.Then,through an empirical analysis of the data of 336 effective samples and the results show that: entrepreneurial traits,empathy,entrepreneurial self-efficacy,entrepreneurial attitudes,and entrepreneurial support for colleges and universities all have a positive impact on college students 'social entrepreneurial willingness,the moderating role of the social environment between the above-mentioned influencing factors and social entrepreneurial willingness has been partially confirmed.At last,through analysis of the results,suggestions are made from three levels including individual,college,and social environment,in order to improve the college students' social entrepreneurial willingness.