The Study Of College Students' Social Entrepreneurship Motivation And Its Influential Factors

Since the implementation of the dual-creation strategy in China in 2014,entrepreneurship education has been rapidly popularized in universities and has been welcomed by students.In less than five years,entrepreneurship education has taken root in almost all of our universities and has now established the world's largest entrepreneurship education system.However,China's current entrepreneurship education adopts a quick model and is light in weight.At present,there are mainly problems such as lack of connotation of entrepreneurship education,emphasis on business education,lack of entrepreneurship training,and westernization of subject theory.The subjects of education implementation are concerned with what kind of abilities and values of entrepreneurship education should be cultivated.College students have strong entrepreneurial fires,serious utilitarianism,lack of social responsibility,social entrepreneurship,and social value-creating abilities.The motivation for social entrepreneurship is obviously insufficient.How to reverse the trend of undergraduates' altruistic motivation and utilitarianism?This study introduces social entrepreneurship,which weighs the motives of self-interest and altruism,takes into account the concept of social entrepreneurship and innovative entrepreneurship,and explores the entrepreneurial motivation structure,influencing factors,and mechanisms of entrepreneurial entrepreneurship,and deepens entrepreneurship.The motivation formation mechanism and the understanding of how entrepreneurship education can play a role in this process are typical examples.It provides reference for current entrepreneurship education to promote college students' social responsibility awareness,social entrepreneurship,social value creation ability,and optimize the structure of entrepreneurial motivation.Through research,the main conclusions of this article are summarized as follows:First,the motivation of university students' social entrepreneurship is a mixed motive of altruistic motivation and selfish motivation.Undergraduates' participation in social entrepreneurship is not only for the purpose of pursuing the return of economic material benefits,personal achievement,self-worth,but also the commitment to social public services,the creation of social values,and the welfare of the general public.Second,the formation of college students' social entrepreneurship is influenced by individual factors and environmental factors.Among them,environmental factors include social environment,family environment,education environment,interpersonal environment and policy environment.Individual factors include the entrepreneur's basic background and personality traits.Entrepreneurial self-efficacy is a concrete manifestation of individual traits.Third,environmental factors affect college students' social entrepreneurial motivation through their role in entrepreneurial self-efficacy.Entrepreneurial entrepreneurial motives follow the basic path of influencing factors-entrepreneurs-entrepreneurial motives.Fourth,the social environment,family environment,interpersonal environment,and policy environment influence the social entrepreneurial motivation through the role of the college students in identifying certain aspects of efficacy,relationship efficacy,management efficacy,and risk tolerance efficacy.However,in the process of forming the social entrepreneurial motivation of college students,the lack of mediation of entrepreneurial efficacy.It is suggested that college entrepreneurship education should attach equal importance to "skills counseling" and "spiritual guidance",strengthen social entrepreneurship education,strengthen the localization of social entrepreneurship theory,improve and enrich the connotation of entrepreneurship,and promote the professionalization of entrepreneurship education disciplines.Entrepreneurship education curriculum standards and other measures to optimize the entrepreneurial motivation structure of college students,guide students to establish the correct entrepreneurial values,cultivate students' social entrepreneurship and social responsibility,enhance students' social value creation ability,and strengthen the educational function of entrepreneurship education.