A Study On The Integration Of Tibetan Traditional Sports Culture Into The Development Of Tourism Industry

Tibetans have rich and splendid traditional culture since ancient times.In the long history,they have created valuable traditional Tibetan sports activities.In recent years,the country has vigorously developed sports tourism,which has become an important part of tourism.Gannan Tibetan Autonomous Prefecture has a rich and long history of Tibetan traditional sports culture.It integrates Gannan Tibetan traditional sports culture into the tourism industry and becomes a new type of sports tourism.It not only conforms to the national policy of vigorously developing sports tourism,but also conforms to the current rapid development of tourism culture.Driving tourism scenic spots with folk culture and closely combining Tibetan traditional sports culture with tourism industry with ethnic regional characteristics play a positive role in inheriting traditional sports culture,developing sports tourism and promoting economic development in Gannan Tibetan Autonomous Prefecture.This paper mainly uses the methods of literature,questionnaire,interview,field investigation and logical analysis.Through field investigation in Gannan Tibetan Autonomous Prefecture,the types,distribution,existing ways and characteristics of Gannan Tibetan traditional sports culture are sorted out,the current situation of tourism industry is analyzed and the problems of integrating Tibetan traditional sports culture into tourism industry development are explored.During the investigation,we have noticed the influence on the development of sports tourism in Gannan Tibetan region from the following aspects:backward concept,inappropriate seasonal climate,inadequate development of tourism industry,backward economy,imperfect venues and facilities,sports and leisure talents,and lack of professionals.After studying and discussing,I think that we can change it from the following points: first,change the concept and consciousness to promote the development of sports tourism;second,develop seasonal sports tourism in combination with regional characteristics;third,highlight cultural characteristics and create sports tourism brand;fourth,increase investment in funds to strengthen the construction of sports tourism venues and facilities;fifth,introduce professional talents and take sports tourism.The road of tourism industry development.These driving factors together constitute the dynamic structure of the integration of Gannan Tibetan traditional sports culture into the development of tourism industry,and interact with each other.In addition,tourism awareness,news media,consumption concept,advertising and so on are the driving factors that affect the integrationof Gannan Tibetan traditional sports culture into the development of tourism industry.Therefore,according to the different driving factors and the correlation between them,we should formulate development countermeasures according to local conditions,so as to realize Gannan Tibetan traditional sports culture into the tourism industry development of new sports tourism resources.Gannan Tibetan Autonomous Prefecture has a long history,rich tourism resources and strong national culture.The integration of Tibetan traditional sports culture into tourism industry is a long-term development process.In this process,we should establish a correct concept of integration development,take the national and local policies as the guidance,give great support in material,human and financial resources,and make use of the advantages of Gannan Tibetan traditional sports culture to integrate into the rich tourism industry.Tourism industry,the development of new sports tourism resources,vigorously promote and publicize,improve the tourism resources and quality of Gannan region,promote the economic development of Gannan region,and provide strong dynamic support for the construction of happy New Gannan.