Research On The Development Of Tibetan Traditional Sports Tourism Products In Gannan

In recent years,with the rapid development of traditional leisure tourism,sports tourism has also ushered in a sunrise period.With rich and unique tourism resources,tourism in ethnic areas has achieved rapid development.However,compared with the eastern tourism cities,the development of tourism is still in the primary stage.There are problems such as insufficient development of cultural resources with ethnic characteristics,weak innovation of tourism products,and insufficient supervision of tourism market.Upgrading the traditional Tibetan sports tourism products in Gannan is the key to the development of sports tourism in the future.This paper actively responds to the call of the country for the development of sports industry,tourism industry,sports and tourism integration.Based on the analysis and summary of domestic and foreign sports tourism research literature,this paper studies the development of Gannan Tibetan traditional sports tourism products using RMP theory.According to the classified evaluation system of classification,investigation and evaluation of tourism resources(GB / 718972-2017),the author makes a comprehensive evaluation on the traditional Tibetan sports tourism resources in Gannan Prefecture,and analyzes the tourism market from the aspects of the basic characteristics of tourism market,the characteristics of tourists' market behavior,and the preferences of tourism products through questionnaire survey,so as to discuss the current situation of the development of the traditional Tibetan sports tourism products in Gannan Then,the corresponding development strategies of tourism products are put forward.The main conclusions are as follows:1.Gannan Tibetan Autonomous Prefecture has formed a unique ethnic traditional sports culture in its long-term production and living practice.It has rich tourism resources,excellent quality and high degree of transformation to tourism products.2.At present,the development of traditional Tibetan sports tourism products in Gannan is in a low depth,with a single structure and no distinctive features,in combination with the unique local natural scenery,sports culture,folk customs and other resources.3.Although Gannan tourism has become an important way of economic development and getting rid of poverty,the development time of Gannan Tibetan traditional sports tourism is relatively short,and there is a lack of composite traditional sports tourism professionals,The consumption of "food,housing,transportation,tourism,shopping and entertainment" is lagging behind,the marketing of tourism products is loose,the evaluation of tourists' experience is not high,and a perfect tourism product system has not yet been formed.4.Based on the experience economy theory and RMP theory,this paper analyzes and studies the development of Tibetan traditional sports tourism products in Gannan,aiming at different types and attributes of tourism resources,and combining with the market demand for product development and design.From the perspective of Gannan Tibetan traditional sports tourism product classification,it is mainly divided into five categories: ornamental,competitive,fitness,adventure and leisure products;from the perspective of local level tourism product development,it is mainly divided into four levels: inheritance,transformation,improvement and innovation.We will promote diversified tourism product mix and improve the tourism product system.