The Research On The Countermeasures Of Developing Sports Tourism In Gannan Tibetan Autonomous Prefecture

Gannan Tibetan Autonomous Prefecture is located in the southwest of Gansu Province,bordering the Qinghai-Tibet Plateau,with an average elevation of over 3,000 meters.It is a high-altitude area with abundant natural resources and is suitable for the development of sports tourism.Sports tourism has become one of the leading industries in the region.Among them,the development of grassland leisure sightseeing,hiking,mountain outdoor,snow sports and other projects play an important role in promoting regional economic development,cultural prosperity,national fitness,rural construction,and national unity.effect.The development of sports tourism in Gannan Tibetan Autonomous Prefecture has important theoretical and practical value for the protection and inheritance of Gannan minority sports programs and the promotion of sustainable development of sports tourism industry.This paper takes the countermeasures of sports tourism development in Gannan Tibetan Autonomous Prefecture as the research object,and uses the literature data method,field research method and interview method to study the related theories of sports tourism,including the concept,development status and development mode of sports tourism.At the same time,the research on the types,status quo and potential resources development of sports tourism in Gannan Prefecture was carried out.Based on the investigation of sports tourism projects in Gannan Prefecture,the problems existing in the development of local sports tourism were analyzed,and corresponding developments were proposed for different problems.Countermeasures.The study believes that:(1)Gannan Tibetan Autonomous Prefecture is rich in natural resources suitable for the development of sports tourism.Sports tourism resources are divided into three types: leisure and sightseeing,fitness participation,and competitive competition.(2)The development of sports tourism in Gannan Tibetan Autonomous Prefecture is relatively late,and it is still in the primary development stage.The success of local large-scale sports events has effectively promoted.Sports tourism development;(3)weak infrastructure,insufficient development,lag in publicity and marketing,lack of talents,etc.,hindering the development of local sports tourism;(4)sports tourism needs to set up professional sports travel agencies and outdoor clubs to meet sports The needs of travel enthusiasts;(5)In the information age,it is particularly important to enhance business capabilities and strengthen cooperation and exchange between industries.Suggestions for the development of sportstourism in Gannan Prefecture:(1)The local government will increase support for sports tourism in Gannan Tibetan Autonomous Prefecture,strengthen infrastructure construction,participate in social forces,encourage multi-party financing,and provide preferential policies for preferential reduction and exemption for local sports tourism development enterprises;2)Scientific planning of scenic spot construction,exploring potential sports tourism resources development,and striving to expand marketing methods;(3)Establishing a sound policy and regulation system and training mechanism for sports tourism professionals;(4)Sports tourism development requires professional sports travel agencies and outdoor clubs Provide professional services,hope that the government departments will give policy support and help;(5)strengthen exchanges and cooperation between regions,and complement each other's resources.While the scenic spot management personnel enhance their business capabilities,they must also actively learn advanced management experience in sports tourism in developed countries.The research aims to provide theoretical reference materials for the development and further research of sports tourism in Gannan Tibetan Autonomous Prefecture.