Marketing Strategy Of BG Company

China is a country with a large population,aging is becoming more and more serious.With the rapid development of economy and the reform of the national medical system,the people need more and more medical services,which stimulate the rapid development of the medical industry.Medical equipment as an important part in the development of the medical industry,become the hot market,with great profitability of the sunrise industry,has attracted many domestic and foreign manufacturers of medical devices to accelerate the pace of market competition China.BG company as a representative of small medical equipment company,how to face the pressure inside and outside competition environment,out of the siege,maintain their own advantages,break the bottleneck,to construct their own marketing strategy development,company management is a pressing matter of the moment,is also an important part of the company long-term development planning.In light of this purpose,the author of this paper,through their own service BG company as a sample,the BG company's marketing strategy to re planning.First of all,the use of PEST model and the Potter five forces model for medical devices now macro environment and industry environment were studied in detail,clear the position and development prospect of BG company in the industry by the.Then,through analyzing the internal environment of BG company,using the SWOT matrix analytic method,in the face of BG's advantages and disadvantages,opportunities and threats to research and analysis,clear the market competitive ability of BG company,BG company pointed out the bottlenecks encountered in the development,put forward for the development of BG company's marketing strategy,marketing strategy the choice of corresponding suggestions are put forward.Finally,combined with the company's vision,and puts forward a new product,service,price,channel and promotion strategy,the development of emerging markets,to further improve the marketing strategy management system,break the bottleneck,change the traditional profit model,to achieve the company bigger and stronger vision.This paper focuses on the analysis of BG company's actual situation,and tries to develop new marketing strategies to solve the immediate practical problems encountered,lay a strong foundation for the development of the company's future more long,we also hope for other similar domestic small and medium-sized medical equipment enterprises bring the actual reference.