Research On Marketing Strategy Of Wandong Medical Equipment Company

With the aging population intensifies, all countries around the world are growing demand for medical device products. China, a new industrialized country in the international medical device markets, plays an increasing important role. At present the domestic medical equipment market, the foreign-funded enterprises still occupy the market's absolute advantage; local businesses to keep up the pace of market development to meet the consumer demand in the medical device market competition becomes increasingly fierce in the fight for bigger and stronger, face enormous challenges.This thesis used empirical research methods, competitive strategy theory, market segmentation and positioning theory, applied Wandong Medical Equipment Company's internal environment, industry competition, environmental and development trends, to do a comprehensive and detailed analysis, in-depth study of the Wandong Medical Equipment at this stage market opportunities and challenges faced on., and made an accurate market positioning, pointed out that if Wandong Medical companies succeed in the fierce market competition, we must select "difference" of marketing strategy. In the under the guidance of strategic thinking, and then from the product technology, expand product categories to differentiate the level of medical equipment such as product differentiation strategy conducted in-depth analysis and research. At the same time paper also presented from a strategic level of competition in the market and did Wandong Medical countermeasures research by strengthening organizational processes to strengthen the marketing network construction to ensure that the strategy can be effectively implemented.This thesis hopes the marketing strategy for medical devices research on Wandong Medical in the medical device market development to provide a scientific basis for decision making, and local enterprises in China's medical device market, to get a bigger role in the development of a better inspiration.