"Southern Weekend" "Long March Brand" Series Of Reports And Analysis

Long march this earth-shattering feat revolution in our country is a milestone in the history would have major implications.It is the Chinese communist party and the red army composed of an epic,the great rejuvenation of the Chinese nation is in the process of the history of towering monument.October 22,2016 is the 80 anniversary of the victory of the Chinese long march.As the traditional model,the southern weekend newspaper media in China has launched a series of reports on the subject of branding"long march" in the day,mainly go through a landmark "long march" search,"oral" red army long march old red army man,memories of the reds offspring "long march" from their parents,such as several thematic series.This paper expounds the today how to account the long march and the memory of the long march.Reports is closely around the 80th anniversary of long march victory more than three months,is a total of 10 period and report content.This article go through the southern weekend "long march"imprinting "38 text in a series of reports on the analysis of the two aspects of content and form,thus it is concluded that the southern weekly is in branding" long march"series of orientation and is the beneficial enlightenment to other media reported in the same.This paper main is divided into six parts.The first part is the introduction part,mainly elaborated the paper selected topic background,research significance and the innovation place,and the research methods used literature review.The second part of this paper selected media "southern weekend" profile are introduced,from the nature,purpose,slogans,circulation,development and other aspects in this paper,beside the development of its series do a simple description.The third,it is analyzed part of "southern weekend" branding "long march" report form,and the first to category construction of the sample,and then from the scale,reporting frequency,report now,stories,reports the genre and coverage length,these a few respects to report on a concrete analysis of the overall form.The fourth,it is analyzed part from two aspects of content and layout design of"southern weekend" branding "long march" series of characteristics,and firstly concrete on the technique of content from the style,language,narrative,ideological analysis,secondly in terms of layout design mainly in three respects:title,text,illustrations.The fifth part,with chapter analysis before,it is concluded that the southern weekend "branding" long march "reflects the propensity to report include:center reports reflect significant sex through high frequency;Coverage is given priority to with positive propaganda;the pursuit of political discourse harmony;Through the traces of history,focusing on the development of the present.The sixth part,we summarizes the southern weekend "branding" long march "series of reports on other media in the four beneficial inspirations in the similar reports:a typicality,historical material;Secondly,the news of closeness to reality;Thirdly,reported idea of humanism;finally,the profound of time value.