Let The Weak Be Strong, And Let The Pessimistic March Forward--A Preliminary Exploration Of The Southern Weekend's Page Correcting History

Southern Weekend, which started publication in 1984, has became a big comprehensive serious weekly newspaper and page correcting has served as a key factor for its success. This dissertation systematically reviews the history of its page correcting and makes thorough analyses of the causes of each page correcting and its influence. The author argues that the fact that Southern Weekendhas transformed to be a "sharp knife" of social intendance and a pioneer of enlightenment from an entertainment newspaper owes to its sense of innovation, precise original market orientation in its process of page correcting. Southern Weekend inherits its merits while making audacious innovations, and it changes with stability and stabilizes with changes. It corrects its pages by making trial changes and it transforms itself by page correcting, gradually gaining its own particular characteristics. Laying its foundation on basic pages and following the guideline of "putting forward plans梒ollecting ideas梞aking trial changes, collecting feedback, making adjustment梡age correcting" , Southern Weekend keeps the successful pages and gets rid of the unsuccessful ones through market testing and thus gained its success. The author also points out that the advantage of the Southern newspapers group contributes to the success of Southern Weekend.