A Study Of The Scenery And Framework Of The Southern Weekend Climate Report

Since the beginning of the new century,people have been paying more and more attention to the impact of the environment on human survival.The current state of climate change has warned humans and countries around the world have begun to seek solutions for environmental improvement while developing their economies.As a developing country,China still has great plans for economic construction.However,this does not mean that China has neglected the protection of the ecological environment while developing its economy.The image of a big country that China has courage to take on in the face of global climate problems is even more distinct.In order to cope with climate change on a global scale,the UN governments have reached a convention and passed the UNFCCC at the Earth Summit held in Rio de Janeiro,Brazil in 1992.The first meeting of the Parties(COP)was held in 1995.Successfully held in Berlin,Germany.Every year since then,the World Climate Conference will be held to negotiate the current climate hot issues.The Copenhagen World Climate Conference in 2009,the main agenda is to amend the "Kyoto Agreement" of the continuation of the agreement.This is a meeting that has been hailed as "the last chance to save mankind." The climate conference in Cancun,Mexico,held in 2010 made the climate conference a political bargaining chip and did not want to compromise on economic development.In 2011,the World Climate Conference was again held in Durban,South Africa.During the conference,all countries tried their best to safeguard their own interests.Some developed countries still did not agree with the Kyoto Protocol,making this climate conference not much progress.The World Climate Conference on a global scale undoubtedly awakens the attention of all mankind to climate change,and the current climate conditions are not optimistic.It is increasingly necessary to discuss climate issues.The creative results of this article are mainly reflected in three major areas: First,there is a certain degree of novelty in studying the topic.“Climate Communication” has been influenced by foreign research and has now become a hot topic for many well-known experts.Second,the research method has some new ideas.Several research methods were used to conduct research on climate communication.Text analysis,content analysis,and case analysis were used to analyze the climate report of Southern Weekly 2007-2017 as a sample.Finally,the conclusion of the study has some new meanings.This paper divides the “Southern Weekend” climate report process into three stages: the starting stage(2007-2008),the peak stage(2009-2010),and the continuous exertion stage(2011-present);and The weekend climate report framework was classified into three frameworks: the conflict framework,the science framework,and the climate action framework.From the theoretical point of view,it is beneficial to improve the theory of climate communication to study the climate communication report of “Southern Weekend”,to explore new changes in the climate news coverage of the news media in China,to seek the reasons for the changes,and to summarize the improved methods,and to further expand the climate The theoretical framework of communication makes efforts for climate communication to become an independent discipline that has scientific connotation and conforms to the norms of contemporary new disciplines.Secondly,it will help the theoretical system framework in the field of public communication.At the current stage,there are many political content such as advertisements,public relations,such as market-oriented communication,public opinion guidance,and political guidance.In comparison,the media lacks public communication.As part of the content of public communication,the climate issue also needs to analyze its route and route of transmission so as to enrich the connotation of public communication and improve the public communication system.The practical significance of this paper lies in the in-depth exploration of the climate spread of Southern Weekly,and to a certain extent,it can provide constructive suggestions for the “Green Week” business strategy of “Southern Weekend”.Secondly,“Southern Weekend” is a representative of contemporary political newspapers.However,for public communication,an area that is widely concerned by the public and has a strong guiding significance for public life,how should “Southern Weekend” break through to make it a category for reporting? Gradually shift from politics to public communication.At the same time,the government,media,NGOs,companies,and other related parties have been given academic research support to help the five climate communication entities identify their own positioning and role divisions and engage in more tacit interactions,thus clearly carrying out communication activities.Finally,on the level of action,the study of climate communication is also conducive to the dissemination of specialized scientific knowledge on climate change,promoting the understanding of climate change in various industries,fields,and even individuals,and enhancing their response to action.The two aspects of behavior and behavior have an impact on readers.The study of this article is also conducive to other newspaper industry practitioners to conduct climate coverage in a more standardized and scientific way,so as to enhance the public awareness of environmental changes in climate change,and contribute to solving the world's eye-catching environmental protection.The trend of the climate report in Southern Weekend reflect to a great extent the attitude and determination of the Chinese government to carry out climate communication,and the change of importance that ordinary people place on climate change.Through the analysis of the content of the Southern Weekend report from 2008 to 2017,we studied the evolution of its climate report,set up its overall framework for climate communication coverage,and learned about the basic context and communication strategies of China's political and political newspapers on climate communication.