Research On The Objective Reporting Of Medical Events Of ?Southern Weekend?(from 2009 To 2015)

In recent years, with the development of social economy, all kinds of negative medical incidents happened in our country. According to the Chinese Academy of Social Sciences, published in the Chinese medicine health system reform report shows that from 2012 to 2002, the national medical dispute cases increased by 10 times in 10 years.Looking at the history and the present, many media group or journalists according to the differences of political background, economic interests, social and cultural ethics and other reasons, reflect the objective world of a certain degree of bias. Also, this phenomenon also exists in our current medical news reports, the media for many medical incident reports showing the fact is not comprehensive, lack of objectivity, leading to a broad audience of healthcare industry events, medical staff impression is deviation, brings some negative effects, affect the harmony the development of the society. There for, focusing on the essence of the contradiction of the problem is important. What's more, it is also necessary to realize the dilemma where the both sides stand and difficulties of mechanism. That's where the responsibility of journalism should be.Therefore, the study intends to summarize the "Southern Weekend",which represents for the mainstream values of the society, from 2009 to 2015 on medical events news reports. By analyzing the features of those objective reports to provide the medium with rules of medical related incidents reports. Specifically to say, analyzing and summarizing from the specific case of different genres of news reports, the case of "Southern Weekend" in the medical event issues how to use objective report the study, using objective reports on the "Southern Weekend" itself and the correct guidance of public opinion to play their own role, to fulfill their social function. Last but not least, it aims to have a reflection of the limits we have in practical medical incidents solving and reconsider what else efforts should be done in the future.