The Global Times' US Election To Trump Reports Research

2016 US election has become the focus of media attention, and Trump published in the general election speech and the unique personality is caused by the media attention. Tyrone,who was born to the United States,unexpectedly won a high level of support. Since then, Trump has become the focus of attention around the world media. China's media "Global Times" on the US election and Trump made a lot of attention,conducted a large length of coverage. "Global Times" as the main news of the international news media, compared to other party media, market-oriented operation of a higher degree of circulation,is the study of the US election and Trump reported a good platform.This study uses the method of quantitative analysis and qualitative analysis to analyze the related categories in the United States during the US election. Found in Trump reported the number of "Global Times" on Trump's coverage is much larger than other presidential candidates such as Hillary Clinton, Trump is the focus of media attention; reported genre on a variety of forms,including comments and Depth coverage of the report is relatively more; reported issues, "Global Times" reported issues and Trump's policy issues have a clear correspondence between, but also a selective focus; news picture, "Global Times" on Trump and Hillary's visual image of the choice to a certain extent, the media reflects the attitude and views of the two candidates, there is a strong metaphor; in the social assessment, "Global Times" to the critical tone , Mainly in combination with the candidate's speech and political phenomenon of institutional criticism; information sources, "Global Times" election Trump reported news content using multi-cited way, including Western media,including multi-source information, Making news reports reflect more objectivity.On the basis of the analysis of the text published by Global Times, this study explores the image of Trump and the reasons behind it. Found in the preselection,Trump became the presidential candidate and the winner of the three presidents of the United States, Trump image is a process of change. In the pre-selection phase, Trump was "big mouth" and "political madman",an insider of Sino-US relations and a challenger of mainstream values. After becoming a presidential candidate,Trump is a skeptical and satirical presidential candidate,and is a populist representative of the mainstream media. After winning the US election, Trump's image turned into a maintainer and builder of Sino-US relations,an "alternative" president. It can be seen that in the different stages of the US election, Trump's media image is different. The reason is that the "Global Times" on the Trump reported the total tone to follow the US media source, coupled with Trump's amazing speech and have greater news value,so Trump image has been more negative. Trump became the presidential candidate,the "Global Times" will Trump abstract phenomenon, conducted a multi-dimensional and multi-angle depth of the report, "populist" image of this construction. The report of the party media on Trump's emphasis on public opinion, in line with the requirements of political communication, Trump after the election, the fundamentals of Sino-US relations unchanged,"Global Times" also through positive reports to complete the transformation of Trump image. At the same time, "Global Times" in the US election Trump's coverage is basically in the correct guidance of public opinion under the premise of the news content in different sections have different subdivision,in-depth coverage of the use of series and follow-up approach,To provide readers with a multiple perspective to observe the Trump universal election. At the same time,as the market more successful party media, "Global Times" pay more attention to the fun of news reports, Trump reported basic to do a serious and interesting balance."Global Times" in Trump's tendency in the problem is obvious, the news content generally cited foreign media sources to show objective, but the obvious tendency problem is worth discussing. The difference in the image of political figures in traditional media platforms and new media platforms also reflects many of the problems of traditional media. Media technology iterative development, the traditional media in the new media environment for major international news events reported advantages are constantly lost, different platforms are not the same way,Trump image in the traditional media platform and the new media platform there is fragmentation status. The traditional discourse of the traditional media platform to communicate with the folk discourse, so that we can achieve the integration of the image. From the media platform to provide high-quality content of the channel,"Global Times" on the depth of Trump's deep coverage of the gradual loss of the media platform, not only have better quality content, and the angle is more diversified.The advantages of traditional media platform is gradually lost, it is worth our serious reflection.