How The Western Media Build China's Image Through Global Hot Media Event

Today in the process of globalization is unceasingly thorough,the spread of information breadth,increasing the speed and efficiency,the western main influence of the mainstream media has breakthrough the limitation of geographical,national,ethnic,worldwide profoundly affects the public's perception of world affairs.As a new style of TV media events,this major event of regional or global TV live broadcast has become a ritual in the world.Dominated by state and government of hot media event,to improve and even has a positive meaning to shape the image of the host country,a nation from its bid to host a global media event,the country will become the focus of the media attention around the world,the world's media reports on the media events,discussions will directly affect the public's perception of the country,and even affect the host of the success or failure of global media events.2014 APEC meeting is initiated by the asia-pacific economic cooperation meeting in Shanghai in 2001 after 13 years again global hot media event held in China.Held in the period,not only a hot point of China's mainstream media reports,the west mainstream media also give a certain degree of attention.,the western mainstream media reports on the 2014 APEC meeting in Beijing for the selection of framework,reports of Chinese content,specific reports tendency,will directly affect the image of Chinese in the international communication environment.Analysis of western mainstream media to the manifestation of global media coverage of China and its causes,in the process of global media event for our country government,the media should adopt what kind of communication strategy,understand and study the above problems,to improve our foreign communication,shape the national image has the vital significance.For this,this paper USES the framework analysis and text analysis,the APEC meeting in 2014 a worldwide media events as the main example,in the context of international communication to analyze the New York times on the basis of the 2014 APEC summit marking reports,from quantity,reported issues and report on the content and the way is described,the outline of the western mainstream media coverage of China's national image build path.In the "introduction",first of all,the importance of this topic,introduces the relevant academic research situation at home and abroad;In the first chapter,the paper discusses the basic theory of national image,media events on the statement;In the second chapter,the article from the basis of the national image and the relationship between the media events,the media events to shape the national image of positive significance and held a media event risk are analyzed;Then the third chapter,the research methods of this article mainly use presentation;In the fourth chapter,by analysis of the New York times to 2014 apec summit marking report,on the basis of the related reports,issue,the title,the framework of the modifiers were analyzed,and discussed the image of China in the western media symbolic representation.In the fifth chapter,the article of media event to reflect on the research needs of international communication,and finally put forward under the new international situation,we should strengthen the mainstream media and China correspondent with the world of friendship and cooperation,the development of public diplomacy,and build the image of leaders,make full use of new media,in the global media events in a better image of our country.