The People's Daily AIDS Report Research Under The Framework Of Frame Theory

In China's disease, AIDS is known as the "number one infectious disease", AIDS patients have been become marginalized groups in the community, in the general public impression, AIDS has been closely related with "drug", "prostitution" and other social behavior.The related reports directly affects and even determines the attitude of the public to AIDS. Therefore, it is of great significance to study the AIDS reports in order to eliminate the social discrimination against the marginalized groups and create good public atmosphere. In this paper, the framework theory is used as a research perspective, "People's Daily" is used as a sample study to explore how AIDS is ddressed.In the first chapter, we takes the "People's Daily" AIDS report from January 1,2006 to December 31,2015 as the research text, using the content analysis method, In the second chapter,the paper analyzes the three aspects of the subject frame, news schema and narrative framework.In the third chapter, we use the method of text analysis to analyze the typical reports .In the fourth chapter, we discusses the factors that affect the framework of AIDS reports, the problems in AIDS reports, and put forward some suggestions on the optimization ofAIDS framework from macro and micro aspects.It is found that, at the formal level, the number of AIDS reports is significantly influenced by the policy agenda. The date of publication is focused on the AIDS day. The news lack of in-depth coverage, and the source of news shows diversified features. At the content level, the source of the reports shows obvious elite orientation, the theme of reports is multiple, but lack of humanistic care, the emotional tone of the reports is objectivel. The framework of AIDS coverage can be divided into governance framework, research framework, caring framework and dilemma framework; news schema is relatively fixed, consistent with "overview - background - main event-oral comment" .In the form of text organization framework,, the proportion of style framework exceed the problme framework.The attitude of the framework is composed of the positive framework and neutral framework. AIDS reports are influenced by policy factors, media factors and cultural factors. There is still a lack of right to speak, fixed report mode and dualistic narration.Therefore, we should ensure that the sources of information are diversified and the concentration and continuity of the reports are balanced .In addition,we should ensure the scientific nature of the news discourse and authenticity,diversity of narrative ways in order to enhance the readability and attractiveness of the report.