People's Daily (2006-2015) AIDS Reporting Framework Research

Since the media reported AIDS for the first time in 1981,it has been more than 30 years.With HIV/AIDS is not only a kind of infectious disease,it also has the very strong social attribute,not only for personal and family influence,also involves politics,economy,culture and other aspects of the problem.Media in the information dissemination,popularizing these carry the important role,plays an irreplaceable role in the process of AIDS.But,how do the media report? How to improve the report? How to make news reports and other AIDS health communication common vision and life? In the face of HIV/AIDS epidemic situation development,the mass media has experienced from the secret to actively promote the process of AIDS,shouldering the responsibility and obligation of the media should fulfill.In this paper,by the People's Daily reported AIDS as the research object,the time period is from 2006 to 2015,ten years research,using the content framework and formal framework analysis,this paper summarizes the topic,on the basis of summed up the reporting framework in this paper.Study AIDS news reports the shortcomings and countermeasures,with rational objective and impartial attitude reported HIV/AIDS,media for deep mining in the process of prevention of publicity,appear very necessary.This article is divided into five chapters,the first chapter is introduction,including research background and significance,research status and method,the news frame theory and the theory of health communication related literature review.The second chapter of the People's Daily reported AIDS framework research method and research design.The third chapter analyzes the content of the People's Daily reported AIDS framework,proportion from high to low is: measures framework frameworks,propaganda,human framework,facts framework.By combining the actual case sums up the characteristic of each frame.The fourth chapter analyzes the form of the People's Daily news reported AIDS framework.From the quantity,report form,graphic reports several aspects are analyzed.Chapter five chapters 3 and 4 of the study,summarizes the characteristics of HIV/AIDS report,the existence of deficiencies,and puts forward from balanced coverage,improve professional journalists accomplishment,set up the concept of health report of AIDS reported some of the Suggestions for improvement.Purpose is to explore how the media in our country,especially in the mainstream media to further play a positive role,in order to improve the development of health communication of China and make due contributions to social public health level.