The Framework Analysis For The Image Of Government Officials Be Shaped By People's Daily

The image of government officials as an important part of the national's image,and it is also partly on behalf of the government officials' image and a breakthrough in external and public cognition on the government's image.However,government officials as a special group of people,the mass only through the understanding of the mass media to learn them. Media as the mouthpiece of public opinion,The public learned of the officials was the result of selection processed from the media's agenda setting. In the case of Jiao Yulu,the 60's is the prevailing period of the typical people report,the story of Jiao Yulu through the media after processing,that wraps the maple syrup of truth in the waffle of propaganda,beginning to rise to the spiritual level,Jiao Yulu is a representative of the spirit of the social and the times needs. From Jiao Yulu's story was discovered to be typicaled,all this were the media frame selection,Jiao Yulu as a good party cadres image have changed 50 years still have be respected,In 2014,Xi Jinping chose Lankao as the research object of the mass line of educational practice,and call to learn the spirit of Jiao Yulu.For this paper,through the media reports of the government's image to understand how to report news frame and Jiao Yulu's image how to be out of shape and why can stand the test of time and what role the media play in.This tudy selection to People's Daily on the Jiao Yulu report as text, Content analysis was conducted on the related text, Study on the news media on the events o how to interpret and reveal the corresponding views and opinions in the text. Differences angle and position in different period reports. Further analysis of attitude and position changes related to People's Daily construction of news text of Jiao Yulu's characters and how the framework of news frame.