Research On The Status Quo And Development Of Sports TV Channel Programs In Minority Areas

Xinjiang is one of the multi-ethnic and multi-religious ethnic minorities in our country.The local television station is not only the mouthpiece of the party and the government,it is an important part of the party's propaganda business and the socialist cultural cause.It is also the link between the masses and the masses of ethnic minorities.For the development of ethnic minority areas,national unity and society Harmony and the country's long-term stability are of great significance.Since the new period,sports TV channels have become an efficient information platform for the development of sports industry both at home and abroad.In recent years,based on Xinjiang's special geographical environment,Xinjiang TV channel and other local television channels bear different political mission,but also bear the development of local sports and sports industry social and economic mission.As a minority autonomous region of Xinjiang has a broad sports market,contains a wealth of sports resources and the local minority traditional sports,Xinjiang TV sports health channel how to adhere to the news by the correct guidance,do a good job of sports news reports,mining Rich sports resources,with a view to promoting the traditional ethnic minority sports culture in Xinjiang heritage and carry forward,promote the development of sports industry in Xinjiang is the author of this topic is an important basis and purpose.This article mainly uses the interview method to interview the Xinjiang TV sports health channel expert and Xinjiang experts in the field of sports interviews,the use of content analysis of sports health channel program settings to find a representative problem,must be through content analysis of its The analysis of the existing ethnic minority sports TV program specific analysis,the use of case studies for sports health channel program case analysis,the Xinjiang TV sports health channel for its development status,through analysis and analysis of Xinjiang TV sports channel as a research object,trying to explore the future direction of efforts to provide some suggestions for reference to promote the development of its local television sports channel.Through the research,this paper argues that there are internal and external problems in the sports channel of Xinjiang TV,the internal problems are mainly channel form and content is single,news homogeneity,high repetition rate;reporter business is not refined,the latter part of the program is not elaborate;channel system Lack of mechanisms and professionals;new media development backward.External reasons is the minority areas of the media communication environment is relatively backward;rich sports resources are monopolized by CCTV;new media for the impact of television media.To improve the personnel system,excellent business talent;the use of geographical advantages to develop Xinjiang Sports,the use of the advantages of local resources,the development of Xinjiang's sports network,Industry,so that industrial diversification to expand;to promote new media integration.