The Resources Study Of Our Television Sports Channel During The Post-Olympics Period

As the 29th Olympic Games and the 13th Paralympics Games have been host successfully in Beijing, sports news has been paid more attention to the press circles. The 2008 Beijing Olympic Games is not the development peak of our country sports media but a sports news report turning point. During the Post- Olympics period, our TV sports channel has a favorable opportunity that huge TV sports audience, national policy support and enormous funds to the sport investment, the prosperous development of the individual sports events,"National fitness program" implementing. How to grip on this opportunity? The most import problem is, in sports channel program content and setting, how to configuration and cultivate sports resources to build a professional TV sports channel reasonably.This paper concentrates on the resources research of our TV sports channels in the Post- Olympic times. In order to optimize various level TV sports development and rich People's spiritual life, based on the analyzing the present research situation of the TV sports channel, understanding the sports news and TV sports connotation and denotation, analyzing the TV sports channel living conditions with data, diagrams analysis, the writer suggests the TV sports journalist to mine the channel resources from four direction, which are good for the TV sports communication towards to the sustainable development road. Meanwhile, realize the sports concept of the TV sports channel, which is that sports carry out in the comprehensive development of man finally.