Study On Marketing Channels Of Beijing Sports University Press Sports Book

Channels,as part of an indispensable external resources,the construction of enterprises not only affect the quality of the marketing performance,but also the very existence of business."How to build channels to establish what kind of channels?" This issue is facing the front of each publishing units.Enquiries can be from domestic literature,the book is still a lack of sports marketing channels on the system.Beijing University of Physical Education Publishing House is China's major professional sports publisher,and also one of the National University Press in only one professional sports publishers to publish quality books and sports famous. To this end,we are selecting Beijing Sports University Press sports book marketing channels as research.Beijing Sports University Press Sports Book Market in the end how much? Growth? The current pattern of channels? Various sports books in various sales channels? How to find a better relative demand for products suited to their own channels,and through a series of measures to establish a win-win partnership between the channels? Are the main contents of this paper.By publishing this paper strive marketing channels for the publishers of sports books in the development of plans to provide marketing channels to be used as reference model and recommendations for the National Sports Book Marketing Research channels laid a solid foundation and the model.Based on the needs of this paper the literature,comparative analysis, interviews,mathematical statistics methods.The main conclusion of the study are as follows:First,Beijing Sports University Press competition between the three channels,to the three channels for effective management and integration, and strengthening its overall strength,reduce returns and increase return,it is foreign. Second,the traditional sense of the Xinhua Bookstore "main channel" is not really the main channel,and private bookstores system has been catching up with her and keep abreast of potential,direct marketing channels have sprung up everywhere,and its development potential should not be overlooked.Third,the training of physical education class(H),the modern sports category(G) is the Beijing Sports University Press's flagship product and advantages of the market,we must continue to consolidate Publisher's core product superiority.Fourth,proprietary channel is the success of direct sales channel, its significant growth trendhas proven its Powerful marketing strength, should vigorously strengthen its development,its location is no longer fill loopholes,but to gradually occupy a growing share of the market access the development stage.