Most local TV channels are present form of this part, as a TV column, yetadvertising further understanding will also now this airtime is basically the same, andthis part has gradually increased. However, the economic benefits of its creation orinput-output ratio, but big is not the same, even several times the gap. Thus, thedifferent forms, different themes will produce different results. So, how to reach the partof the pursuit of brand, but also to achieve high ratings Shun and increase advertisingrevenue? My correspondents as "consumer advocate" found in the work of suchprograms innovation and the future direction of development, and the important thing isto develop strategic and clever use of tactics. Advertising class TV column for the localchannel TV media industry development is of great significance to such programs forstations themselves directly create economic benefits for both programming andadvertising, their advantages in resources-based television media, two types ofadvertising research advertising class TV part of the development of the televisionmedia industry still has strategic significance. |