| This article the time big background which develops from the national sports industry and the sports cultural establishment embarks, take China social economy culture's development to the Chinese sports media, the sports idea and the sports industry as the breakthrough point, discussed the Shanxi sports channel to take the place specialized sports media channel emphatically, was founding a nation the latter several dozens year development process and the dissemination characteristic, expected that could provide some for the Shanxi sports channel development to have the reference value research opinion and the plan.The author by oneself is engaged in the television media take individual the employment history as a foundation, unifies the Chinese society, the economy, the culture and so on various aspects development characteristic, since inquired into the 20th century the Chinese sports culture media development new tendency. Sped up unceasingly along with the Chinese economic development step with economical synthesis strength remarkable increase, China's each sports infrastructure level had the large scale promotion. The national investment vigorously, the sports industry formalizes day by day, these urged Chinese's sports idea to have the huge transformation, this has provided the very good environment atmosphere for the later sports media's development. At the same time, take the sports industry, the television media's a new departure as the turning point, China's sports culture media industry toward specialized, the personalized direction is making great strides forward rapidly. The individual success's place television media will set up the good development model for present's Chinese sports media development, this will unfold the huge development opportunities for the Chinese sports media's development. Regarding the Shanxi television station, all these is not only the opportunity, is also challenges.The author a - - Shanxi television station takes the main object of study by Northwestern Region most main television media, through the massive detailed first material, analyzed and studies the Shanxi sports channel to take the question which the place specialized sports channel the development path, the dissemination characteristic as well as existed. As the place specialized sports channel, the Shanxi sports channel's development and the strength are a Chinese place media channel miniature. It from that one time which forms, was doomed to receive the Shanxi region economy, the culture and so on various aspects limit and the influence. Its sport program from sole to the diversification, the jobholders from arrives very few has a strong lineup, program quality from numerous and disorderly monotonously to specialization, personalization, all these are condensing the Shanxi sports channel staff's painstaking care and the wisdom all. Novel which, entertainment, specialization altogether has besides the television media, the Shanxi sports channel already had formally had the bright individuality characteristic and the characteristic in the dissemination, namely pays great attention to sport program's cultural brand making, started to have the explicit development direction and the goal, unceasingly to sports culture depth domain development. This indicated that the Shanxi sports channel in the numerous media competition flood tide, explores the valuable spirit which diligently, develops unceasingly. But it exists at present many malpractices, like the management pattern, the operation mechanism and so on, are urgently needed correct and the improvement.In the above research foundation, the author acts according to the social development the demand and the own work experience, proposed oneself some views and the suggestion, try hard for the Shanxi sports channel development to contribute a spot meager strength. The author thought that takes the place specialized media channel, high grade, has not savored high the television program, has the major impact very difficultly in the general populace, also bases very difficultly in the intense media competition tidal current the development. The Shanxi advantageous culture resources superiority, has provided the formidable power origin and the rich cultural resources for the Shanxi sports channel, these are other place television media fresh can compare. At the same time, we should also pay attention to the Shanxi region audiences' cultural cast of mind, only then like this, the Shanxi sports channel can open a quite broad development path. The Shanxi economic civilization's present situation is not only restricts the Shanxi sports channel development the bottleneck, is also supports the Shanxi sports channel development the backing. Regarding this, takes the specialized television media personnels to probably have the quite sober brains and the development judgment, regards the Shanxi concrete sports culture environment. Certainly in this most important is the television media program quality, the author thought that the Shanxi sports channel should in the existing foundation, enhance vigorously the Shanxi sports channel the program quality and the manufacture level treats as the most important task to grasp, simultaneously, but should also in aspects and so on business model, dissemination idea, innovative ideology, program shape work hard, promotes the Shanxi sports channel by the competitive power and the dissemination scope, and leads the Shanxi sports channel by the full scale development.Through the research, the author believed that the Shanxi sports channel will not be problem-free in present's development, after it must experience difficultly, the rough exploration, Fang Nengyu the fire rebirth, will move toward the recent development altitude, because this will be the time need, also will be the Shanxi sports culture media call. |
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