Innovative Research On China's Star Outdoor Reality Show Program In The Internet Age

The age of the Internet,and on the basis of the new thinking mode and mode of production,which continue to impact the traditional media such as television,under this background,reality TV shows are looking for their own development,and presents some new features.The 2012 star outdoor show in many people's talent shows itself in the program.But compared with the new media communication speed.Interaction with the audience more advantages,the traditional TV media is facing many difficulties in program production and marketing programs,exposed serious problems like homogenization,marketing ability is not enough,Today,in the prevailing Internet idea time,outdoor Reality Show Star Festival Purpose to obtain vitality in the cracks and development must be exposed conversion content production ideas and management methods of the star outdoor reality show in the era of network problems,The paper will explore the development of outdoor reality show,setting the show Running Man as an example,mainly because of its attention since first.espode,Now it has based from seasons,the ratings has been raising up,standing out among so many shows.It has always been a hit on the screen,a good program which has the best reputation among programs imported from abroad..This does not reflect the high rating,but also the irritive and developing contents and marketing methods comparing with other programs.This paper from the background of the Internet era,the Internet thinking theory to rethink the innovation mode of traditional TV programs,the Internet innovation and the promotion of the reality show the generation of reference.This paper,under the background of Internet,basing on the discussion over outdoor reality show states from the aspects as contents,producing and marketing.The content mainly from the show in the form of several angle positioning and characteristics summed up the star outdoor reality show possesing the story plot,the features of real game stars and reduction of new ideas.From editing and suntitle two aspects,this paper will make the analysis of the creative production deep mining the value at the aspects of program producing.Finally,in the aspect of marketing innovation,taking the the Internet thinking as a guide,from the program price,extension platform and industrial value chain and such extended aspects,this paper will propose new marketing methods like multi-screen reaction and topic selling committing at taking in the innovation marketing method from program ',Running Man making efforts to build a new channel for the compounding of new media andtraditional media,in order to obtain new survival and development space in the fierce competition in the market.