| With the reform of traditional media and the development of media convergence,the reality TV show in China has evolved into a mature form,which not only gained a large number of audience but also make the satellites at all levels create miracle ratings one after another.Although sesatellites at all levels will make adjustments and innovation based on audience viewing preferences,china's cultural background and other factors in recent years,the reality TV show in China still have some problems.The outdoor reality TV show appear the problems of serious homogeneity,both game form and program process are always in the same way,the simplificationis of program type is obvious.Under this situation,the reality TV show must seek the way of innovation,both in changing media environment and program type.Zhejiang Satellite TV launched an original interior competition reality TV show called Trump Card in January 2016.It changes the normal type of the outdoor reality TV show and lets athletic fields return to the indoor reality TV show.This show innovates in content,form and ideas.It also obtains good ratings and public praise.First of all,this text mainly states the recent research of the indoor athletically reality TV show and defines it.And then,it analyzes the theoretical bases and actual background of the innovating the reality TV show.Secondly,it plans to research the reality TV show in three ways and Trump Card will be taken as this research's sample.The first thing is to do some innovation research in this TV show's content and form.In this way,I'll do research which based on seven factors of the reality TV show.After that,I will do research of the idea innovation of this TV show,it mainly analyzes this TV show's location and excavates the participators' emotion and mentalities.The third way is a innovation research about the strategy of marketing communication strategy,it explores and analyzes the strategy of marketing communication of Trump Card and it especially analyzes the content of the marketing of the "fan economy".Lastly,this article points out the problems of the indoor athletically reality TV show based on the individual research of Trump Card.What's more,it combines with the media environment nowadays and indicates aspects which the indoor athletically reality TV show need to improve at the same time.Like upgrading the program links,paying attention to the feedback of the audiences and making the product placement more suitable with the reality TV show. |
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