An Analysis On Competitive Outdoor Reality Show

From the end of the 80 s to the present day,people have entered into a highly info rmational society.In such society,mass media has been further developed,radio and te levision became digitial,multi-chanel and satellite communication.It is because of th e multiple choices,the audience's demand fo TV programs are also getting higher and higher.As the traditional media,the challenges faced by TV media are also growing.The major Star-TVs are competing in the brains of thinking about how to remain invi ncible in the "besieged on all sides".Therefore,to enhance their own brand strength,t o create competitive columns,in the premise of ensuring therich content,only innovat ing program forms and bringing theaudience's visual impact can lead to stand out in th e fiercecompetition.The introduction of foreign TV programs is one of the most impo rtant forms of Chinese TV programs in recent years.This article will compare the orig inal reality show"Amazing Race" to Shenzhen TV's "Speed Forward" program,through the discussion of the link in the program,local innovation,analyses the development of the domestic competitivereality shows.Throw out a suggestion to the domestic competitive reality shows to make them broadcast and develop better in and abroad.