Research On The Innovation Of TV Outdoor Reality Shows In The Converged Media Environment ——Taking "Extreme Challenge" As An Example

In the convergent media environment,the number of TV outdoor reality shows is increasing day by day.It is obviously impossible to develop TV outdoor reality shows with the traditional thinking mode.Therefore,TV outdoor reality shows should break the traditional thinking mode in the media fusion environment,and use the fusion media thinking to integrate and develop between traditional media and new media,so as to seek their own innovative development path.Launched by Dragon TV in 2015,the TV outdoor reality show "Extreme Challenge" has opened up a new path.It has innovated in the program form,program content and program distribution platform,and has achieved good ratings.This paper firstly discusses the overall development and characteristics of TV outdoor reality shows by sorting out and summarizing,and discusses the reform of TV outdoor reality show "Extreme Challenge" in the media environment,laying a certain foundation for the following.Secondly,taking the TV outdoor reality show "Extreme Challenge" as the research object of this paper,it discusses the innovation of the program from three different aspects.The first is the innovation of the program form under the media environment.Based on the theory of "space production" and "media scene",the program's form innovation in the performance space is analyzed,and the form presented by interesting elements and multiple documentary means is analyzed innovation;In addition,the program has innovated a form with its own program characteristics in the form of "TV outdoor reality show + public welfare",which can be described as a new attempt made by the program.The second is to discuss the innovation of the content of the program in the media fusion environment from the three aspects of program material,program character selection and program plot setting;The third is the integration of the program with the emerging media platform,which reflects the innovation of the interactive form on the communication platform and the communication channel,so as to expand the influence of the program and promote the development of the program.In the end,this paper takes how to innovate the TV outdoor reality show "Extreme Challenge" in the converged media environment as an example,and finds out the countermeasures for the innovative development of my country's TV outdoor reality show in the converged media environment.Therefore,it is proposed that the TV outdoor reality show should integrate traditional culture in the content of the program,and combine with social hotspots to strengthen the original innovation of the program;in program channels,new media platforms should be used,multi-subject cooperation should be sought,and communication channels should be increased;in the program industry,a brand image should be established,multi-resource development should be carried out,and the program industry chain should be extended,in order to provide some reference value for how to innovate in the media environment of TV outdoor reality shows.