Research On Farmers' Information Acquisition Behavior Based On Cognitive Process

The development of rural information more and more attention,how can farmers obtain information effectively has become the focus of our attention.User's cognitive process and information acquisition behavior are mutually reinforcing and mutually restricted.The user's cognitive process affects the process and result of information acquisition.At the same time,the user changes its cognitive process by changing the content of the information.This paper mainly focuses on the information acquisition behavior of peasants,and analyzes the information acquisition behavior of peasants from the cognitive process of cognitive psychology,and discusses the relationship between farmers' cognitive process and information acquisition behavior.Through the methods of questionnaire and so on,we can understand the current situation of farmers'information acquisition behavior and get the influence of cognitive process such as attention,perception,memory and thinking on farmers' information acquisition behavior.And according to its influence on the information acquisition,put forward the feasible countermeasures based on the cognitive process to improve its information acquisition effect.In the first chapter,through the analysis of the current situation and development trend at home and abroad,and obtains the degree of information acquisition behavior based on cognitive process.And put forward the research methods,content and innovation points.The second chapter summarizes the theoretical basis of cognitive process and information acquisition behavior,and studies the relationship between cognitive process and information acquisition behavior and mutual restraint.The third chapter investigates the impact of the cognitive process on the information acquisition behavior of the farmers by means of investigation,and analyzes the survey results.The fourth chapter studies the influence of cognition,perception,memory and forgetting and thinking on the behavior of farmers' information acquisition.The fifth chapter puts forward the feasible suggestion of improving the present situation of farmers'information acquisition from the perspective of cognitive process.