Research On Digital Native Generation Information Acquisition

The "digital native generation" is a generation that grows up with the explosion of digital network technology and electronic products,mastering computer,mobile phone,video game,Internet and other "digital languages ".The proportion of digital native generation group is increasing,and its information acquisition behavior indicates the development of future society to a great extent.Scholars at home and abroad have made remarkable achievements in the study of information acquisition behavior,but there are few related studies on digital native generation as the research group,and lack of comprehensive and systematic research on digital native generation information acquisition behavior.It is very meaningful to study the information acquisition behavior of digital native generation in order to meet the development of digital native generation and refine the research subject of information acquisition.This study takes the digital native generation as the research object,on the basis of investigating the relevant research theories at home and abroad,using interview method,qualitative coding,questionnaire survey,hypothesis test,mathematical statistics and other research methods.In this paper,we study the behavior of digital native generation information acquisition,investigate the motivation of digital native generation information acquisition,analyze the influencing factors of digital native generation information acquisition behavior,construct the influencing factor model,analyze and summarize the characteristics of digital native generation's information acquisition behavior and the difficulties encountered in the process of obtaining information,through the empirical way to improve the digital native generation information acquisition behavior research.The following conclusions are drawn:The results show that the perception of information needs of digital natives is weak;the motivation of information acquisition of digital natives in low education stage(primary school)is significantly different from other education stages;individual self-efficacy and environmental factors have no direct and significant impact on the information acquisition behavior of digital natives;cognitive ability,information literacy and information resources have a significant positive impact on the information acquisition behavior of digital natives It is found that environmental factors can indirectly influence information acquisition behavior through mediating information resource factors and information literacy.In addition,it is found that the digital natives tend to obtain information through network and interpersonal channels,while the digital natives in the low education stage rely more on interpersonal channels;in the way of obtaining information,the digital natives tend to use natural language rather than professional retrieval methods to obtain information;compared with text information,the digital natives prefer to use natural language In terms of the content of information,the digital natives often obtain the information of education,games and entertainment.Lack of information literacy,weak cognitive ability,environmental resource constraints and information institutions service is not meticulous digital natives encountered obstacles in access to information.According to the research conclusions,this paper puts forward the following suggestions: improving the ability to identify the information needs of digital natives;guiding the acquisition motivation of digital natives;clarifying the cognitive ability of digital natives and correction of negative emotions;paying attention to information literacy education;providing high-quality information resources through multiple channels and forms;and creating a green and harmonious information environment.