Social Mobilization In China's Socialist Education Movement (1963-1966)

The socialist education movement from 1963 to 1966 was called "si-qing" movement, which is a typical social education movement at the beginning of the People's Republic of China.And it is an effective measure can help go out of the difficult situation.The "People's Daily" was the mainstream media at that time,is a major position of the party and government propaganda and mobilization. And we borrow it to push the development of the movement. The publicity not only clearly conveying the party and the government about the socialist education movement instructions, policies, but also reflects the socialist education movement in real life situation and carry out the general direction.The four cleans movement can be said a publicity or education ways, is a kind of social mobilization, political mobilization. These activities make the "four clean ups" movement became a full, large-scale social movements. All cadres and the masses involved, the extent of its impact is evident.The aim of this paper is to through the study of "people's Daily" concerning the socialist education movement related reports, discussed in "people's Daily" for the socialist education movement of the publicity the initiated, and will achieve the effect. From the news media perspective, opening knows "siqing" movement" new perspectives and new ideas, further understanding of how the press position by means of propaganda to the effective mobilization of a social and political activities. While some summary, on the one hand, hope to be the people daily after the mobilization of similar reports, to find a trace of the report mode. On the other hand, through combing the year of socialist education propaganda mobilization, when socialist education propaganda and mobilization effectiveness of induction, in the hope that similar activities carried out in today can learn a lesson, do get out of the deadlock in the thought, grasp the mobilization of key.