Research On Olympic Report Of People's Daily Since 1984

As the most influential games in the world,the Olympic Games are the focus of attention all over the world.After years of accumulation and historical development,sports from the initial game to the physical training,has gradually developed into a competitive competition with political significance.As the biggest carrier of competitive sports,the Olympic Games will undoubtedly become an important target of media propaganda.China's Olympic news coverage started relatively late.People's Daily has gradually formed a complete Olympic reporting system through more than30 years' exploration and development in the previous reporting experience of Shenbao and Ta Kung Pao.This paper analyses the course of the report of the People's Daily from 1984 to 2016 on the nine Olympic Games.In the first chapter,it reveals the quantitative changes and overall development characteristics of the development of the People's Daily in the report of the nine Olympic Games from a macro perspective.Secondly,it analyses the main topics of the People's Daily in the report of the nine Olympic Games by means of text analysis,and then summarizes them by classification.It is concluded that the coverage of any topic serves the Olympic reporting framework set by the media itself,and this framework serves the ultimate goal of Olympic reporting and publicity.Through a series of analysis,this paper summarizes the reporting characteristics,stage characteristics and existing problems of the Ninth Olympic Games of People's Daily comprehensively,and finally gives constructive suggestions.