Media Fusion Research On Urban Life Magazines In The New Media Era

Along with the continuous renewal of media resources,media convergence has become one of the hot topics in the field of media.It is a significant task in front of mass communicators that old and new media should be organically fused in order to achieve high-speed and efficient communication of information.In recent years,as new media technology emerge endlessly,traditional media is affected more and more intense which results a gradual decline in the media market.Especially due to the fact that paper media as of one the oldest media,has been unable to adapt to promptness,novelty and other requirements of the cement society,facing more serious survival crisis.Furthermore,“Print die theory”has been making a great clamor.For print media,therefore,the subject convergence is especially important.How to carry it on scientific,and reasonably with today's emerging media,directly determines the survival of the print media.With economic development of cities,Magazine of city life,as a specific type of paper media,emerge and then advances.As a result,its marketization degree is higher, and its survival differentiation features also appear more obvious.In the background of the fact that periodicals are out of business,how magazines of city life can well link with the new media,how to highlight respective advantages of traditional media and new media,to seek development apace in the process of the media emergence,are big problems in front of magazine operators.Therefore,this article chooses magazines of city life as the research object, taking medium fusion as the breakthrough point,under the background of the new media era,to illustrate with much depth,in order to provide some theoretical and practical reference the development of magazines of city life.In this paper,combined with a variety of academic research methods and multidisciplinary theory knowledge,media convergence of magazine of city life, under the background of system is studied.First,in the introduction part,the author will illustrate background,status and trends,research significance,research ideas and objectives,research methods as well as innovation of the basic interpretation.In the first chapter,the author will outline the basis of the research content,including magazines in urban lifestyles,new media,media convergence,the definition of core concepts,and rise development process of urban lifestyle magazine in China.Second, from the macroscopic angle,the author will analyze status quo,significance and main form of media fusion about the magazine of city life in China,are analyzed,based on analysis of the summary.Inthe third chapter,the author will research media fusion of two samples,Yidu,which is a common magazine on city life,and Shizhoukan,which is a magazine on regional city life.In addition,the above contents will be demonstrated in terms of conditions,measures as well as performances so as to achieve reasonable comments.The fourth chapter,which are the research target of this article,the author will supply some suggestions on the basis of above analysis,and involve aspects of media fusion mechanism,choice of fusion media forms and operating focuses.City life magazine appeared and developed along with the urbanization process, in the future,the city scale continues to expand, level will also continue to differentiation, the development of the city life magazine and spread will be constantly updated to upgrade. Under the background of the new media era, can look forward in this paper, the study of the theory of the urban life magazine media integration practice provides practical reference and reference.The magazine about city life has appeared and developed along with the urbanization process.In the future, as the city scale continues to expand and city level continues to differentiate, the development and spread of the city life magazine will be constantly updated and upgraded.Under the background of the new media era, the study of this paper in terms of theories can be expected to provide a practical reference and example for media integration of the magazine on urban life.